While at the grocery store, I picked up a little pamphlet from our friends at Kraft. The front boasts, “Counting Carbs? Count on Kraft.” Inside are supposedly “delicious recipes”.

The very first page has a compare-and-contrast chart between a “counting carbs” diet and “counting calories” diet. And it’s pretty obvious that Kraft doesn’t really cotton to this whole low-carb thing, even though they’re making products to specifically cater to it.

Per Kraft:
“Carbohydrate fuels our brain and muscles; 130g a day is the minimum required for brain function (aim for 45-65% of calories).”
“Health experts also raise concerns over nutritional inadequacies and potential long-term negative health effects, such as kidney problems and bone loss, if carbs are severely limited.”

Interesting. Also, here’s a recipe for “Saturday Morning Skillet”, a kind of skillet pie made with eggs and bacon which wouldn’t be too bad except for the whole cubed potato in it. Oh, and here’s the “Ultimate 7-Layer Dip”, which uses a full can of refried beans. However, they can say these are low-carb recipes because they make the serving size so very small — the dip is made up of 48 servings.

Heaving sigh … Kraft just doesn’t get it.